About

Why don’t we go all the way back? Canberra, 1979. A year so good Smashing Pumpkins would go on to write a song about it. It’s around this time that I decided to spawn in. I cried a lot and couldn’t walk for a year. Tough times.

If you’re 12 years old and your parents buy a servo, guess where you work now? Pumping fuel, cleaning windscreens, checking oil and air. I wouldn’t have let me anywhere near a car. It was a different time, and it was Dubbo.

What a year for film and 90’s alt-rock. It was also my first time getting monstered by Photoshop, while working as a screen printer. Set lots of clothes on fire and inhaled a plethora of oil based ink fumes. Pretty standard 90’s really.

Conveniently, a screen printer was needed in Orange at a fridge factory, so that happened. They had respirators and no fires. I may have crashed a golf buggy and a forklift. Not at the same time though, that would’ve gotten me fired.

Quit your real job and become a freelance cartoonist they said, it’ll be fun they said. So there I was, living the starving artist dream. Turns out, doing political editorial cartoons four times a year isn’t gonna pay the bills.

So I launched xenologo, starting with websites, then progressing into logo and print design with a super simple philosophy of ‘I’m sure this could look better’. That wasn’t a terrible idea.

After hearing xenologo butchered too many times, I came to the late understanding that a business name probably should be relatively simple to pronounce, so a rebrand was in order. Sublimer sounded good.

So that brings us to now. The Sublimer rebrand is complete. Reworked, redone and now relaunched. Like new underwear, it feels little constricting at first, but then fresh, dynamic and very, very comfortable.